Case Studies

Back to Case Studies

Staff Circle – Further investment

StaffCircle – the Leicester-based HR software company – has raised a further £775,000 to build its sales and marketing team and expand its client base.

The latest funding round was led by Blackfinch Investments and included the MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia and part of the Midlands Engine Investment Fund.

The StaffCircle platform is designed for medium to large companies and enables them to improve internal communications, engage more effectively with employees in different locations, manage their performance and maintain a consistent culture.

StaffCircle was founded in 2017 by Mark Seemann, who has previously built and sold three successful software businesses. The business, which currently employs 10 staff, plans to create a further five jobs to allow it to respond to growing interest from potential customers and generate new leads. The latest funding follows a £250,000 investment from the Midlands Engine Investment Fund in 2019.

Mark Seemann, the CEO, said: The mission for StaffCircle is simple - to capture collaboration between staff, from front-line to top management and everyone in between. Quite often, businesses grow and communication breaks down, especially with a disparate workforce. It’s exactly what happened to me over the years and that’s how StaffCircle was created. This platform is about interacting with staff and empowering them but perhaps more importantly, at a time like this, it’s also about maintaining communication when businesses are not able to do so face to face.”

Dr Reuben Wilcock, Ventures Director at Blackfinch, added: “StaffCircle clearly has tremendous potential. We’re delighted to be backing it at such an early stage.”

David Baker, Investment Associate with Mercia, said:Mark is an experienced entrepreneur who has developed a great product and built a loyal customer following in a relatively short period of time. This latest funding round will give the company the resources it needs to sign up new potential customers and increase its revenue stream.” 

Grant Peggie, Director at the British Business Bank, said: A key aim of the Midlands Engine Investment Fund is to ensure that Midlands businesses have access to the increased levels of finance they need to grow. This latest investment will enable StaffCircle to increase its business development and create a range of new employment opportunities.”

Kevin Harris, Chair of the Leicester and Leicestershire Enterprise Partnership said: “I’m delighted that StaffCircle has secured this additional funding from the Midlands Engine Investment Fund, to help the business realise its growth plans over the coming years. Leicestershire is a hub for innovative businesses, and StaffCircle is leading the way when it comes to securing the investment it needs to innovate by developing new software products and creating new jobs.”

Mike Jackson of Browne Jacobson in Birmingham provided legal advice to Mercia on the deal while Peter Mayhew of Shakespeare Martineau advised Blackfinch.

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

Follow @midsenginv


There are 10 Growth Hubs located across the #Midlands. As centres for business support, they can help firms access expert advice and finance. Find your nearest here: https://t.co/47oT5NP7xK https://t.co/7nMpdgbfK9 MidsEngInv photo

Northampton-based Overnet Data is creating five new jobs after receiving a £90k boost from #MEIF and @1st_Enterprise.

The firm will also use the funding to continue developing its IT services software.

Read more via @TBDEastMidlands: https://t.co/ae4Dv0sQY7 https://t.co/7pNkyIPOkG
MidsEngInv photo

The #MEIF aims to transform the finance landscape for smaller businesses in the #Midlands. The fund offers four different finance types including debt and equity investment.

Find out more information here: https://t.co/ClV3f3Y553 https://t.co/H6yHd27qYN
MidsEngInv photo

For the latest #MEIF deals and fund announcements please visit our news page here: https://t.co/eSal7Vh8cu https://t.co/jFh53DDTSs MidsEngInv photo

Green Life Buildings is increasing its manufacturing and distribution capacity after a £600k funding package from #MEIF and @Maven_Midlands.

The Corby-based construction technology firm is also creating seven new jobs.

Read more via @TBDEastMidlands: https://t.co/IhTVn0O5a2 https://t.co/10ZptIwpkH
MidsEngInv photo

Find Out More

If you would like to meet with one of MEIF's appointed Fund Managers to talk in more detail please go to Funds Available to find the Fund Managers operating in your area

Small Business Loans

£25k – £150k

Learn More
debt finance

Debt Finance

£100k – £1.5m

Learn More
equity finance

Equity Finance

£50k – £2m

Learn More

Proof of Concept

Up to £750,000

Learn More