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23rd August 2019

Maybe Solutions to open Birmingham base after six figure funding package from MEIF Maven Debt Finance

E-commerce platform developer, Maybe Solutions, secures funding to create 10 new jobs and open a Birmingham base

An e-commerce platform developer that helps businesses, towns and cities analyse and engage with social media conversations has secured a six-figure funding package.

The funding, delivered by Maven Capital Partners through WM Debt Finance, Midlands Engine Investment Fund, will help Maybe Solutions execute its growth plan, create 10 new jobs and open a new office in Birmingham.

Maybe’s e-commerce platform enables users to react to the conversations happening around them on social media platforms such as Facebook, Twitter, YouTube and TripAdvisor. The platform uses artificial intelligence to help organisations benchmark their performance on social media channels by offering real-time insight and recommendations that can increase engagement.

By interacting with followers, influencers and other audiences in personalised conversations, the Maybe platform aims to increase its customers’ sales, conversion rates, and deliver insights from target audiences that improve product design, marketing and the overall customer experience.

Research by Forrester and Deloitte shows that currently $1.26 trillion of all global retail sales are ‘digitally influenced’, which accounts for 37 per cent of the total global retail sales market. By 2020, ‘digitally influenced’ retail sales are expected to account for 49 per cent of the total global retail sales market.

Polly Barnfield, Chief Executive Officer at Maybe Solutions, said; “We are delighted to have received this funding package from Maven and MEIF, which will help us unlock a new exciting phase of growth for the business. This is an extremely exciting time as we expand our team and operations into Birmingham.

Andy Povey, Investment Manager at Maven Capital Partners, said, “We are delighted to support Maybe with a funding package from MEIF Maven Debt Finance. The management team brings a fantastic mix of experience from retail, marketing and technology to fuel the development of this platform in a marketplace forecasting high growth in the coming years. We look forward to supporting Polly and Diane as they implement Maybe’s growth plan, creating jobs across the region and making a positive contribution to the local economy.”

Ryan Cartwright, Senior Manager at the British Business Bank, said:

“Maybe Solutions is a great example of the innovative businesses the Midlands Engine Investment Fund was set up to support. MEIF was designed to boost the region’s economy and help small businesses seize emerging growth opportunities not only in the UK, but also globally.”

A spokesperson from the Greater Birmingham and Solihull Local Enterprise Partnership, said:

"The MEIF is supported by Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP), and is an important aspect of GBSLEP’s commitment to strengthening the region’s provision of business support and access to finance. Opening up funding is critical in encouraging our large numbers of start-ups to scale up their operations and create new employment opportunities – supporting the wider economic growth of Greater Birmingham and Solihull in the process."

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

Maybe was founded by a team of technology, marketing and retail specialists, including Chief Executive Officer and Founder, Polly Barnfield OBE, who brings over 20 years’ experience in digital marketing and tech. Chair, Diane Hill OBE, started her career at Cult Clothing, the predecessor of SuperGroup Plc, rapidly progressing through the organisation to become its Chief Operating Officer, transforming the company from a small, local enterprise to the global fashion retailer Superdry.

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Read more in @insiderwestmids: https://t.co/9ANR7Ho2Kn https://t.co/DdPkIEmVqg
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Read the full report here: https://t.co/husSGZCYQu https://t.co/m3PNR6Jf0K
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We have launched a #MEIF LinkedIn. Follow the page for the latest investment news, Fund information and support on accessing finance: https://t.co/mhwkGSoAcr https://t.co/JOSv8rnRAQ MidsEngInv photo

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Find out more about #CBILS: https://t.co/2xEu9sVTmd https://t.co/7PDOSn4uUl
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#MEIF Proof-of-Concept equity funding can help you get an idea off the ground and realise your business dream. Available via our fund manager @Mercia_PLC, find out more about this funding type here: https://t.co/mQ2yg2P91L https://t.co/zO1eTqSEvc MidsEngInv photo

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Follow @midsenginv


Worcestershire-based @RapidRetail has secured £98k from @B_C_R_S through the #MEIF in conjunction with #CBILS.

The finance boost will help the firm, which supplies modular retail units, to fulfil orders and protect jobs.

Read more in @insiderwestmids: https://t.co/9ANR7Ho2Kn https://t.co/DdPkIEmVqg
MidsEngInv photo

#MEIF finance can be used to support buying machinery, hiring staff or expanding into new markets. A recent Early Assessment Report found that the Fund’s investment was enabling more businesses to export abroad.

Read the full report here: https://t.co/husSGZCYQu https://t.co/m3PNR6Jf0K
MidsEngInv photo

We have launched a #MEIF LinkedIn. Follow the page for the latest investment news, Fund information and support on accessing finance: https://t.co/mhwkGSoAcr https://t.co/JOSv8rnRAQ MidsEngInv photo

The @BritishBBank’s Coronavirus Business Interruption Loan Scheme is available to SMEs disrupted by COVID-19. #MEIF fund managers @B_C_R_S, @FinanceSE and @1st_Enterprise join partners providing up to £5m to UK SMEs.

Find out more about #CBILS: https://t.co/2xEu9sVTmd https://t.co/7PDOSn4uUl
MidsEngInv photo

#MEIF Proof-of-Concept equity funding can help you get an idea off the ground and realise your business dream. Available via our fund manager @Mercia_PLC, find out more about this funding type here: https://t.co/mQ2yg2P91L https://t.co/zO1eTqSEvc MidsEngInv photo

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