News

Back to News

5th March 2020

MEIF Investment propels Leicestershire Comms firm into International markets

LEICESTERSHIRE-based communications firm Write the Talk has received £75,000 to support UK job creation with expansion plans into the Hong Kong and USA markets.

The funding was provided by Enterprise Loans East Midlands through the Midlands Engine Investment Fund (MEIF). This will be used by the firm to expand into new international markets as well as invest in essential marketing materials and take on new staff at its headquarters in the Midlands.

Established in 2006 by Anthony and Sue Madigan, Write the Talk is a communications agency specialising in the creation of long-running narratives for business that stimulate long-term employee engagement, higher brand profile and greater customer loyalty. The firm operates in the UK, Hong Kong and is expanding in the USA, with clients ranging from small businesses to global corporations, each with a unique story to tell.

Anthony Madigan, co-owner and managing director at Write the Talk Group, said:

“Write the Talk began its story in 2006, growing through word of mouth and networking. In 2017 we took advantage of the potential in the Asia Pacific market and today we see that same potential in the US market. Expanding internationally is a challenging endeavour and it takes time to establish and start to grow. This investment will enable us to employ more people here in the UK to meet demand.

“In the current economic climate, it’s hard to find willing investors for small business. We tried the traditional routes and were delighted when our bank introduced us to Enterprise Loans. We found them to be open to our growth plans and very supportive.”

Matthew Wright, business advisor at Enterprise Loans, said:

“I’m delighted that we were able to provide valuable funding for Write the Talk. It’s a well-established business that has been built on networking and referrals so I can’t wait to see how the funding injection and subsequent marketing boosts the company’s success.

“Anthony and Sue are incredibly passionate about what they do and, with a great pipeline of work and a high number of new clients, they are really in a great position to drive the business forward. I wish them every success for the future.”

Grant Peggie, director at the British Business Bank said:

“It’s great to see that through an MEIF investment, this business can accelerate its growth and expand into international markets in the USA and Asia, whilst also strengthening its position right here in the Midlands.”

Kevin Harris, chair of the Leicester and Leicestershire Enterprise Partnership, said:

“Brand awareness and engagement is key for any business to grow in a competitive market. Write the Talk is therefore providing an essential service to its clients, and I’m very pleased that it has secured investment to boost its own growth for the future. Write the Talk is another great example of a business based right here in Leicestershire that is outward-looking and ready to target global markets. I’m very proud that the LLEP has been able to support this grant, as a key partner of the MEIF.”

The MEIF project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

For more information on Enterprise Loans visit www.first-enterprise.co.uk or follow @1st_Enterprise on Twitter. For further information on the MEIF please visit www.meif.co.uk or follow @MidsEngInv.

Follow @midsenginv


The #MEIF provides a range of investment, including Small Business Loans, Debt Finance, Proof of Concept and Equity Finance. Find out more about each type and its uses here - https://t.co/Dap0DqhHTv https://t.co/A46H9b8OXV MidsEngInv photo

. @signsolutionsuk received investment from #MEIF and @Midven to hire new staff and expand the reach of its support services for deaf people. MD, Clare Vale, explains more about the firm's technology below. https://t.co/zrhqMKFET3

In case you missed it, @BritishBBank's Coronavirus Business Interruption Loan Scheme is open for applications. #MEIF fund managers @B_C_R_S and @1st_Enterprise join 40+ partners providing up to £5m to #SMEs affected by Coronavirus. Find out about #CBILS - https://t.co/owSbXm8b8c https://t.co/d6nRWKpWKB MidsEngInv photo

The @BritishBBank's Coronavirus Business Interruption Loan Scheme is open for applications. #MEIF fund managers @B_C_R_S and @1st_Enterprise join 40+ partners providing up to £5m to UK SMEs experiencing disruptions to cashflow. Find out about #CBILS - https://t.co/owSbXm8b8c https://t.co/Y2GfILr7xU MidsEngInv photo

#MEIF Small Business Loans can be used to support micro-businesses and SMEs. Find out more here - https://t.co/TvbUFwlvdP https://t.co/UNqhLrnhEY MidsEngInv photo

Find Out More

If you would like to meet with one of our appointed Fund Managers to talk in more detail please go to Funds Available to find the Fund Managers operating in your area

Small Business Loans

£25k – £150k

Learn More
debt finance

Debt Finance

£100k – £1.5m

Learn More
equity finance

Equity Finance

£50k – £2m

Learn More

Proof of Concept

Up to £750,000

Learn More

Follow @midsenginv


The #MEIF provides a range of investment, including Small Business Loans, Debt Finance, Proof of Concept and Equity Finance. Find out more about each type and its uses here - https://t.co/Dap0DqhHTv https://t.co/A46H9b8OXV MidsEngInv photo

. @signsolutionsuk received investment from #MEIF and @Midven to hire new staff and expand the reach of its support services for deaf people. MD, Clare Vale, explains more about the firm's technology below. https://t.co/zrhqMKFET3

In case you missed it, @BritishBBank's Coronavirus Business Interruption Loan Scheme is open for applications. #MEIF fund managers @B_C_R_S and @1st_Enterprise join 40+ partners providing up to £5m to #SMEs affected by Coronavirus. Find out about #CBILS - https://t.co/owSbXm8b8c https://t.co/d6nRWKpWKB MidsEngInv photo

The @BritishBBank's Coronavirus Business Interruption Loan Scheme is open for applications. #MEIF fund managers @B_C_R_S and @1st_Enterprise join 40+ partners providing up to £5m to UK SMEs experiencing disruptions to cashflow. Find out about #CBILS - https://t.co/owSbXm8b8c https://t.co/Y2GfILr7xU MidsEngInv photo

#MEIF Small Business Loans can be used to support micro-businesses and SMEs. Find out more here - https://t.co/TvbUFwlvdP https://t.co/UNqhLrnhEY MidsEngInv photo

For the latest news and views join our mailing list

Join our mailing list

Just add your details below to receive the latest Northern Powerhouse Investment Fund news and information