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5th June 2019

Tribal Skincare

Milton Keynes-based Naturally Tribal Skincare has secured a £70k investment from Enterprise Loans East Midlands through the Midlands Engine Investment Fund (MEIF), supported by the European Regional Development Fund.

The skincare brand is to use this finance to begin exporting to the U.S and Africa, while also boosting production and building its product range.

Shalom Lloyd, a trained pharmacist and multiple award winner, set up Naturally Tribal Skincare in 2014 after her new born son Joshua developed terrible eczema.

Shalom Lloyd, founder and managing director at Naturally Tribal Skincare, said:

“Naturally Tribal Skincare was founded out of my desire to develop a product that helped soothe the symptoms of eczema. Our skin is our largest organ and absorbs a lot of what we put on it so the skincare products we use are extremely important. Therefore, our products are not only vegan and cruelty free, but also synthetic chemicals free.

“We import our ingredients from Africa for research, testing, formulation and manufacture in the UK. We really pride ourselves on our ‘source to jar’ traceability and supporting the community in Nigeria’s Essan Kingdom where our ingredients come from.”

Matthew Wright, business advisor at Enterprise Loans, said:

“Shalom is incredibly professional and Naturally Tribal was brought about through her own experience and sheer hard work. I’ve been incredibly impressed with her passion for the business and the quality of the product so I’m delighted to help take her business to the next level.

“The last three years have been about setting up the business but now Naturally Tribal is ready to invest in larger quantities of stock in order to deliver its strategy and grow, especially into international markets.”

Lewis Stringer, senior manager at the British Business Bank, said:

“It is great to see that funding from MEIF can support growing businesses like Tribal Skincare. We would encourage any smaller businesses in the Midlands looking to expand or move into new markets, including exporting, to look at the funding options available through MEIF and see if it can support their growth.”

Vicky Hlomuka, growth hub manager at SEMLEP, said:

“It is so important to see local businesses, like Shalom’s Naturally Tribal, being able to expand to new markets. The Midlands Engine Investment Fund is a great choice for local SMEs looking to develop in this way, which is exactly why SEMLEP invested in MEIF.”

The MEIF project is supported financially by the European Union using funding from the ERDF as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

Naturally Tribal Skincare is available to buy via the website www.naturallytribalgroup.com as well as in selected independent stores, the TJC shopping channel and most recently via Amazon. Products RRP from £12.99 - £40.

For more information on Enterprise Loans visit www.first-enterprise.co.uk or follow @1st_Enterprise on Twitter. For further information on the MEIF please visit www.meif.co.uk or follow @MidsEngInv.

Follow @midsenginv


The #MEIF provides a range of investment, including Small Business Loans, Debt Finance, Proof of Concept and Equity Finance. Find out more about each type and its uses here - https://t.co/Dap0DqhHTv https://t.co/A46H9b8OXV MidsEngInv photo

. @signsolutionsuk received investment from #MEIF and @Midven to hire new staff and expand the reach of its support services for deaf people. MD, Clare Vale, explains more about the firm's technology below. https://t.co/zrhqMKFET3

In case you missed it, @BritishBBank's Coronavirus Business Interruption Loan Scheme is open for applications. #MEIF fund managers @B_C_R_S and @1st_Enterprise join 40+ partners providing up to £5m to #SMEs affected by Coronavirus. Find out about #CBILS - https://t.co/owSbXm8b8c https://t.co/d6nRWKpWKB MidsEngInv photo

The @BritishBBank's Coronavirus Business Interruption Loan Scheme is open for applications. #MEIF fund managers @B_C_R_S and @1st_Enterprise join 40+ partners providing up to £5m to UK SMEs experiencing disruptions to cashflow. Find out about #CBILS - https://t.co/owSbXm8b8c https://t.co/Y2GfILr7xU MidsEngInv photo

#MEIF Small Business Loans can be used to support micro-businesses and SMEs. Find out more here - https://t.co/TvbUFwlvdP https://t.co/UNqhLrnhEY MidsEngInv photo

Find Out More

If you would like to meet with one of our appointed Fund Managers to talk in more detail please go to Funds Available to find the Fund Managers operating in your area

Small Business Loans

£25k – £150k

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debt finance

Debt Finance

£100k – £1.5m

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equity finance

Equity Finance

£50k – £2m

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Proof of Concept

Up to £750,000

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Follow @midsenginv


The #MEIF provides a range of investment, including Small Business Loans, Debt Finance, Proof of Concept and Equity Finance. Find out more about each type and its uses here - https://t.co/Dap0DqhHTv https://t.co/A46H9b8OXV MidsEngInv photo

. @signsolutionsuk received investment from #MEIF and @Midven to hire new staff and expand the reach of its support services for deaf people. MD, Clare Vale, explains more about the firm's technology below. https://t.co/zrhqMKFET3

In case you missed it, @BritishBBank's Coronavirus Business Interruption Loan Scheme is open for applications. #MEIF fund managers @B_C_R_S and @1st_Enterprise join 40+ partners providing up to £5m to #SMEs affected by Coronavirus. Find out about #CBILS - https://t.co/owSbXm8b8c https://t.co/d6nRWKpWKB MidsEngInv photo

The @BritishBBank's Coronavirus Business Interruption Loan Scheme is open for applications. #MEIF fund managers @B_C_R_S and @1st_Enterprise join 40+ partners providing up to £5m to UK SMEs experiencing disruptions to cashflow. Find out about #CBILS - https://t.co/owSbXm8b8c https://t.co/Y2GfILr7xU MidsEngInv photo

#MEIF Small Business Loans can be used to support micro-businesses and SMEs. Find out more here - https://t.co/TvbUFwlvdP https://t.co/UNqhLrnhEY MidsEngInv photo

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