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5th June 2019

Tribal Skincare

Milton Keynes-based Naturally Tribal Skincare has secured a £70k investment from Enterprise Loans East Midlands through the Midlands Engine Investment Fund (MEIF), supported by the European Regional Development Fund.

The skincare brand is to use this finance to begin exporting to the U.S and Africa, while also boosting production and building its product range.

Shalom Lloyd, a trained pharmacist and multiple award winner, set up Naturally Tribal Skincare in 2014 after her new born son Joshua developed terrible eczema.

Shalom Lloyd, founder and managing director at Naturally Tribal Skincare, said:

“Naturally Tribal Skincare was founded out of my desire to develop a product that helped soothe the symptoms of eczema. Our skin is our largest organ and absorbs a lot of what we put on it so the skincare products we use are extremely important. Therefore, our products are not only vegan and cruelty free, but also synthetic chemicals free.

“We import our ingredients from Africa for research, testing, formulation and manufacture in the UK. We really pride ourselves on our ‘source to jar’ traceability and supporting the community in Nigeria’s Essan Kingdom where our ingredients come from.”

Matthew Wright, business advisor at Enterprise Loans, said:

“Shalom is incredibly professional and Naturally Tribal was brought about through her own experience and sheer hard work. I’ve been incredibly impressed with her passion for the business and the quality of the product so I’m delighted to help take her business to the next level.

“The last three years have been about setting up the business but now Naturally Tribal is ready to invest in larger quantities of stock in order to deliver its strategy and grow, especially into international markets.”

Lewis Stringer, senior manager at the British Business Bank, said:

“It is great to see that funding from MEIF can support growing businesses like Tribal Skincare. We would encourage any smaller businesses in the Midlands looking to expand or move into new markets, including exporting, to look at the funding options available through MEIF and see if it can support their growth.”

Vicky Hlomuka, growth hub manager at SEMLEP, said:

“It is so important to see local businesses, like Shalom’s Naturally Tribal, being able to expand to new markets. The Midlands Engine Investment Fund is a great choice for local SMEs looking to develop in this way, which is exactly why SEMLEP invested in MEIF.”

The MEIF project is supported financially by the European Union using funding from the ERDF as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

Naturally Tribal Skincare is available to buy via the website www.naturallytribalgroup.com as well as in selected independent stores, the TJC shopping channel and most recently via Amazon. Products RRP from £12.99 - £40.

For more information on Enterprise Loans visit www.first-enterprise.co.uk or follow @1st_Enterprise on Twitter. For further information on the MEIF please visit www.meif.co.uk or follow @MidsEngInv.

Follow @midsenginv


There are 10 Growth Hubs located across the #Midlands. As centres for business support, they can help firms access expert advice and finance. Find your nearest here: https://t.co/47oT5NP7xK https://t.co/7nMpdgbfK9 MidsEngInv photo

Northampton-based Overnet Data is creating five new jobs after receiving a £90k boost from #MEIF and @1st_Enterprise.

The firm will also use the funding to continue developing its IT services software.

Read more via @TBDEastMidlands: https://t.co/ae4Dv0sQY7 https://t.co/7pNkyIPOkG
MidsEngInv photo

The #MEIF aims to transform the finance landscape for smaller businesses in the #Midlands. The fund offers four different finance types including debt and equity investment.

Find out more information here: https://t.co/ClV3f3Y553 https://t.co/H6yHd27qYN
MidsEngInv photo

For the latest #MEIF deals and fund announcements please visit our news page here: https://t.co/eSal7Vh8cu https://t.co/jFh53DDTSs MidsEngInv photo

Green Life Buildings is increasing its manufacturing and distribution capacity after a £600k funding package from #MEIF and @Maven_Midlands.

The Corby-based construction technology firm is also creating seven new jobs.

Read more via @TBDEastMidlands: https://t.co/IhTVn0O5a2 https://t.co/10ZptIwpkH
MidsEngInv photo

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Follow @midsenginv


There are 10 Growth Hubs located across the #Midlands. As centres for business support, they can help firms access expert advice and finance. Find your nearest here: https://t.co/47oT5NP7xK https://t.co/7nMpdgbfK9 MidsEngInv photo

Northampton-based Overnet Data is creating five new jobs after receiving a £90k boost from #MEIF and @1st_Enterprise.

The firm will also use the funding to continue developing its IT services software.

Read more via @TBDEastMidlands: https://t.co/ae4Dv0sQY7 https://t.co/7pNkyIPOkG
MidsEngInv photo

The #MEIF aims to transform the finance landscape for smaller businesses in the #Midlands. The fund offers four different finance types including debt and equity investment.

Find out more information here: https://t.co/ClV3f3Y553 https://t.co/H6yHd27qYN
MidsEngInv photo

For the latest #MEIF deals and fund announcements please visit our news page here: https://t.co/eSal7Vh8cu https://t.co/jFh53DDTSs MidsEngInv photo

Green Life Buildings is increasing its manufacturing and distribution capacity after a £600k funding package from #MEIF and @Maven_Midlands.

The Corby-based construction technology firm is also creating seven new jobs.

Read more via @TBDEastMidlands: https://t.co/IhTVn0O5a2 https://t.co/10ZptIwpkH
MidsEngInv photo

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