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15th November 2019

Warwickshire snow sports apparel firm secures six-figure investment

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Cov & Warwickshire LEPEquity FinanceMidven Equity Finance West Midlands

MEIF funding will enable snow sports apparel brand to invest in new sales channels and build on increasing demand.

Warwickshire-based Oneskee has secured a six-figure investment from the Midlands Engine Investment Fund (MEIF), Equity Finance Fund managed by venture capital firm Midven.

Co-founded in 2014 by brothers Josh and Scott Clifford, Oneskee is a snow sports apparel brand responsible for modernising the traditional all-in-one snowsuit design by developing an alternative for the younger generation of winter sports enthusiasts.

With Oneskee products now available online in 54 countries, the company has recently expanded its offering to include a range of waterproof hoodies, puffer jackets and après-ski clothing. Midven’s investment will support the firm’s ongoing growth, allowing it to develop new sales channels and build on increased demand from retail stores across Europe and America.

Scott Clifford, Co-founder of Oneskee, said: “The MEIF investment delivered by Midven comes at the perfect time, providing us with the opportunity to take Oneskee to the next level. We’re looking forward to working in partnership with Midven, which will allow us to increase the stock levels of the company, and meet the ever-increasing demand from our growing customer base.”

Due to a growing popularity in winter sports, boosted by markets such as Asia, with the upcoming 2022 Winter Olympics set to be held in Beijing, Oneskee is facing an increasing demand for its products. As a result, the firm will also use the investment to expand its team, creating new jobs across the Coventry and Warwickshire region.

Giovanni Finocchio, Investment Director at Midven, said: “Josh and Scott have done a great job of creating a dynamic and fun winter sports brand; with investment from the MEIF we believe that there is a fantastic opportunity to grow the brand, add further products to the range and build a valuable and desirable business. Over the next year or two we should see significant growth and job creation.”

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

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Follow @midsenginv

Are you looking to secure business finance?

For information on what investment type is suited to your firm's needs, visit the @BritishBBank’s Business Finance Guide here: https://t.co/u5u3LyQcif https://t.co/LcHCDyt0kJ
MidsEngInv photo

Stay up to date with the latest #MEIF investments and fund announcements by visiting our news page here: https://t.co/8KEIg61nsB https://t.co/UyLelZ6LAM MidsEngInv photo

Are you new to the @BritishBBank’s #MEIF? For clear information on the finance available through the Fund please visit our Quick Reference Guide here: https://t.co/SDilCE6y9Q https://t.co/cjEwnvR6n9 MidsEngInv photo

The #MEIF is now on LinkedIn. Follow us for the latest investment news, fund updates and information on securing external finance.

Connect here: https://t.co/mhwkGSoAcr https://t.co/VXP3Zc0pJ0
MidsEngInv photo

#MEIF Small Business Loans are available for a wide range of purposes including filling gaps in growth capital, funding new projects or purchasing equipment.

Connect with our fund managers @B_C_R_S and @1st_Enterprise and access more information here: https://t.co/FMbFV547x6 https://t.co/hnbIVDvsgI
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